The selection of color in any design project is able to influence your success or failure, remember these 6 maxims that are listed below.
The selection of color in any design project is capable of influencing its success or failure, must be subordinated to the trends and the style of product to be elaborated and many other aspects that can make this process complex, so that you do not get lost in a Sea of possibilities, remember these six maxims that we want to emphasize once again.
1. Make the color yours
A brand, institution, product or person has to appropriate the color and that is the responsibility of the designer in charge of the project.
2. Look for the color to describe a context
All colors have a nature that arose from some social context, so you must be aware of everything that is close and relates to the product to which you must apply a color palette.
3. Think of color from different perspectives
Choosing a color is related to the type of support it will be placed on, it may need -CMYK printing (cyan, magenta, yellow, black) – and there are inks for different types of surfaces. On the other hand, it may be a web design that needs to be understood on the RGB screen (red, green, blue).
4. The color generates sensations
For the correct choice of color consider the sensations and reactions that occur in the perception of people at the mental level, which cause certain colors, there are different theories that ensure that colors lead to moods.
5. Influence of color
The color influences the memory of people, none is meaningless, the effect of each color is determined by its context, the color of a dress, for example, can lead to certain moods.
6. Color is always present
The brain is configured to give a priority and special treatment to the processing of color, above other characteristics of the stimuli that enter through the eyes, such as shape or size. Color is not everything, but it does play a primordial role, so it must be highly considered by professionals in design, communication or marketing.